Jenni is a graduate of the School of Communications at The University of Tennessee Knoxville. She has worked in the world of marketing, development, conservation, and nonprofit management for more than 25 years. She has written extensively about conservation and outdoor travel topics for Sierra magazine, Southern Living magazine, The Tennessean, Nashville Banner, Tennessee Conservationist magazine and Nooga.com.
JENNI VEAL, Founder/Creative Director of Rural BaseCamp
Jenni Veal is a tourism marketing and development professional with proven leadership, communication and project management skills that allow her to successfully partner with rural communities to implement tourism, outdoor recreation, and heritage projects that benefit local economies and quality of life.
Jenni founded Rural BaseCamp in 2021 to focus on developing and marketing tourism and heritage assets and natural resources in rural America. She has eight years of experience in tourism marketing and development projects, with an extensive list of project successes, including blueway development, road cycling initiatives, visitor guide and map development, community branding, wayfinding signage system development, interpretive signage development, grant writing, website and content development, and digital marketing campaigns.
Training & Affiliations
Appalachian Gateway Communities Regional Workshop with The Conservation Fund
Bristol, TN (2019)
National Summit for Gateway Communities with The Conservation Fund
Shepherdstown, WV (2018)
Tennessee’s South Cumberland Tourism Partnership
Member, Board of Directors (current)
Wauhatchie Forest School - Chattanooga, TN
Secretary, Board of Directors (current)
Tourism Marketing College
Southeast Tourism Society (2014)