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Jenni Veal, Founder/Creative Director

Rural BaseCamp & 

           Travel Embers Podcast

Chattanooga, Tennessee

C. 423-595-2845


Jenni is a graduate of the School of Communications at The University of Tennessee Knoxville. She has worked in the world of marketing, development, conservation, and nonprofit management for more than 25 years. She has written extensively about conservation and outdoor travel topics for Sierra magazine, Southern Living magazine, The Tennessean, Nashville Banner, Tennessee Conservationist magazine and

JENNI VEAL, Founder/Creative Director of Rural BaseCamp


Jenni Veal is a tourism marketing and development professional with proven leadership, communication and project management skills that allow her to successfully partner with rural communities to implement tourism, outdoor recreation, and heritage projects that benefit local economies and quality of life.

Jenni founded Rural BaseCamp in 2021 to focus on developing and marketing tourism and heritage assets and natural resources in rural America. She has eight years of experience in tourism marketing and development projects, with an extensive list of project successes, including blueway development, road cycling initiatives, visitor guide and map development, community branding, wayfinding signage system development, interpretive signage development, grant writing, website and content development, and digital marketing campaigns.

Training & Affiliations


Appalachian Gateway Communities Regional Workshop with The Conservation Fund

Bristol, TN (2019)


National Summit for Gateway Communities with The Conservation Fund

Shepherdstown, WV (2018)


Tennessee’s South Cumberland Tourism Partnership

Member, Board of Directors (current)


Wauhatchie Forest School - Chattanooga, TN

Secretary, Board of Directors (current)


Tourism Marketing College

Southeast Tourism Society (2014)

Google Guide

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